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AI Strategy · User Research · Complex Systems

I help organizations decide where AI creates value—and where it doesn’t.

Hi, I’m Dorian. I use research to help teams identify where AI belongs, design how people and intelligent systems should work together, and evaluate whether those systems are useful, trustworthy, and effective.

Portrait of Dorian Coleman, researcher and AI strategist

Impact & scope

11

Evidence-backed AI opportunities identified

4 advanced toward roadmap and implementation.
~2 weeks → ~1 day

Early research planning compressed

Through AI-assisted orchestration.
$8K annually

Tooling cost reduced

By replacing a licensed repository with an AI-enabled approach.
AI governance

Active reviewer and ambassador

Strengthening internal AI applications as they move through governance.
150+

Participants engaged through demos and enablement

Across team showcases, AI tool demonstrations, and enterprise audiences.
Enterprise-wide

AI experience across contexts

Employee, operational, and customer-facing systems.

Selected work

How I create value

I work across the AI lifecycle—from finding the right opportunity to designing the system around it and determining whether it actually works.

01

Identify opportunities

Find where AI creates meaningful value.

I use research, workflow analysis, and systems thinking to identify where AI can improve an outcome, where human effort is disproportionate, and where automation would introduce unnecessary risk or complexity.

  • Opportunity discovery
  • Workflow and pain-point analysis
  • AI suitability and sensitivity
  • Prioritization and roadmap input

02

Design human-AI workflows

Turn opportunities into usable systems.

I design how people, intelligent agents, data, tools, and decision points should work together—keeping human judgment where it materially improves the outcome.

  • Agent and workflow design
  • AI orchestration
  • Human-in-the-loop systems
  • Experience strategy
  • Guardrails and recoverability

03

Evaluate what works

Make AI quality measurable.

I build evaluation approaches that help teams determine whether intelligent systems are useful, trustworthy, grounded, consistent, and operationally effective.

  • Evaluation test sets
  • LLM and agent evaluation
  • Human review and cross-validation
  • Guardrail testing
  • Quality criteria and iteration

AI problems are rarely just AI problems.

The quality of an intelligent system depends on more than the model. I look at the surrounding ecosystem—users, workflows, information architecture, incentives, data, interfaces, organizational constraints, and human decision points—to understand what actually determines whether an AI experience succeeds.

Research

Understand people, behaviour, needs, context, and the points where the work actually fails.

Systems

Map dependencies, workflows, tools, ownership, data, and the organizational constraints around them.

AI

Evaluate where intelligent systems create value, where they introduce risk, and how humans should interact with them.

Strategy

Translate evidence into priorities, product direction, experience principles, and decisions.